Tuesday, May 13, 2008

More modern animals...

Are these elephants willfully lugging Hermes bags across the plains of India? Did the photographer just luck upon this scene in the wild? Probably not. These elephants are being used as models. But unlike Kate Moss, these animals may not be reaping the full benefits of their work. That said, is it possible that they are enjoying the attention, the strange lights, the nice food, the funny, fussy people, and the sense of purpose that a being a model bestows? I'd say yes, it's possible. People can be in a rush to cry "cruelty!" when, in fact, the animals might just enjoy a little bit of human folly.

(Entire Hermes Elephant campaign here)

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