Friday, May 9, 2008

So... where do we go from here?

I do believe that this little "spot" drop-kicks our discussion of anthropomorphism into a brand new arena. Here we see the age old hawking of sugar water coupled with the latest frenzy of digital technology. Someone, who can't be faulted for their lack of imagination, has some rather unusual fantasies about how wild animals get jiggy. If CG technology invites the realization of all possible visions, this commercial celebrates the sheer horror of that potential, as if to say, "Finally, I can get a hypersexualized flamingo in a thong!" To me it's is beyond creepy - it's just plain anti-life to think that animals in nature would succumb to such glitzy vapidity and shallow eroticism.

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